Why online reviews are so important for motor dealers

14 May 2021 Helpful Tips

Don’t understand the importance of online reviews? Statistics show that 81% of customers base their buying decision on your online reviews. If your dealership has countless negative reviews, you could be losing thousands each month!

As car buyers shift to Online as their main source of information, online reviews are now the modern day word-of-mouth strategy for dealers in the UAE.

EasyCars has put together the reasons why online reviews are so important for motor dealers in the UAE.

Increases your incoming leads

Put yourself in your customers shoes. Would you buy a car off a dealership with no online reviews? Or from a dealership with over 100 reviews and an average 4-star rating?

Research shows that 9 out of 10 people trust a dealerships online reviews just as much as a friend recommendation. Encouraging past customers to leave a review on your dealerships Google Business listing shows prospects your past experiences that your dealership cares about customer opinions. The more positive responses online about your dealership, the more comfortable prospects will feel about enquiring for one of your vehicle stock.

Zero cost

Google reviews are free! If your dealership is listed on Google, there's no charge for either your customer or your dealership. Car dealers in the UAE spend thousands each year on car advertising. So instead of investing more money on car advertising, you can implement a reviews strategy which is just as important in gaining leads and at no additional cost.

After a customer has purchased a car from your dealership all you need to do is quickly ask them to submit a few lines on the buying experience. This opens your doors to further lead generation.

Higher Website SEO rankings

As car buyers continue to shift to online, the way they find and access your website is essential. If a customer can’t find your dealership website you won’t get any leads! Getting customers to submit experiences will help determine your SEO ranking.

SEO stands for Search Engine Optimisation and is the practice of increasing your website quality and quantity of traffic to your website through organic search results.

Search engines such as Google support this by preferencing businesses that have high-quality reviews with improved visibility. This is so important for your dealership! With greater traffic on your website, you will be more likely to increase your leads and conversions.

How to get more Online Reviews

The main aim is to get all online reviews naturally, however some customers may require some prompting. Here are some quick tips on how to get customers to submit online reviews for your website.

Timing is key:

When asking a customer for a review, the timing is so important. If you ask a customer to submit a review too early, they might not have experiences all the benefits of the car. If you ask them too late, there is a high chance that they may have forgotten.

The best tip is to ask your customers to submit a review as soon as they have purchased the car from you.

Make It Easy:

At the end of the day if leaving a review is difficult, your customers won’t do it! If you want a review, you need to make it super easy. Sending an online review link through email or phone message is often the best way to get a customer to leave a review.

learn how to create a link for customers to write reviews here.

Remind Customers:

People are busy, which makes little things easy to forget. This includes leaving you a review even though you’ve asked for it before. Following up with customers who haven’t left your review with a simple link to submit feedback has proven to result in 80% more online reviews.

We hope you enjoyed this post, to read more of our news and guides check out our blog here.

About EasyCars

EasyCars is a web-based dealer management system that automates and simplifies the day to day running of a motor dealership. EasyCars provides UAE dealers with a solution that automates stock control, VAT calculations, advertising, integrated accounting and much more. Through innovative features EasyCars eliminates frustrations and reduces time-wasting administration tasks to make business more efficient and streamlined today.

Get started in 10 minutes or less. Fast and Easy Data imports from your current provider, no new software upgrades, and downloads! Fill in the form below for a FREE no-obligation demo of EasyCars.

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