Don’t understand the importance of online reviews? Statistics show that 81% of customers base their buying decision on your online reviews.
As car buyers shift to the internet as their main source of information, online reviews are now the modern day word-of-mouth strategy for motor dealers in the UAE.
EasyCars has put together the reasons why online reviews are so important for motor dealers in the UAE.
Increases your incoming leads
Put yourself in your customers shoes. Would you buy a car off a dealership with no online reviews? Or from a dealership with over 100 reviews and an average 4-star rating?
Research shows that 9 out of 10 people trust a dealerships online reviews just as much as a friend recommendation. The more positive online reviews your dealership has online the more comfortable prospects will feel about purchasing with you instead of a competitor.
Google reviews are free! If your dealership is listed on Google, there's no charge for either you or your customer to post. Car dealers in the UAE spend thousands each year on car advertising, so instead of investing more money on car advertising, you can implement a reviews strategy which is proven to generate high quality leads at the fraction of the cost!
After a customer has purchased a car from your dealership all you need to do is quickly ask them to rate buying experience.
Higher Website SEO rankings
As car buyers continue to shift to online, the way they find your website is essential. If a customer can’t find your website you won’t get any leads! Getting customers to submit experiences will help determine your SEO ranking.
SEO stands for Search Engine Optimisation and is the practice of increasing your website quality and quantity of traffic to your website through organic search results.
Search engines such as Google support this by preferencing businesses that have high-quality reviews with improved visibility. This is so important for your dealership! With greater traffic on your website, the greater your leads will be.
How to get more Online Reviews
The main aim is to get all online reviews naturally, however some customers may require some prompting. Here are some quick tips on how to get customers to submit online reviews for your website.
Timing is key:
When asking a customer for a review, the timing is so important. If you ask a customer to submit a review too early, they might not have experienced all the benefits of the car. If you ask them too late, there is a high chance that they may have forgotten.
The best tip is to ask your customers to submit a review as soon as they have purchased the car from you.
Make It Easy:
At the end of the day if leaving a review is difficult, your customers won’t do it! If you want a review, you need to make it super easy. Sending an online review link through email or phone message is often the best way to get a customer to leave a review.
People are busy, which makes things easy to forget. This includes leaving a review. Following up with customers who haven’t left your review, call them to see how they are going.
We hope you enjoyed this post, to read more of our news and guides check out our blog here.
EasyCars is a web-based dealer management system that automates and simplifies the day to day running of a motor dealership. EasyCars provides dealers with a solution that automates stock control, VAT calculations, advertising, integrated accounting and much more. Through innovative features EasyCars eliminates frustrations and reduces time-wasting administration tasks to make business more efficient and streamlined today.
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