What do customers look for in an automotive dealership?

19 Oct 2023 Helpful Tips

what customers look for

In today’s blog, we’re going to delve into what customers typically seek when they step into a dealership; plus, we will explore strategies you could apply to your daily operations to help set you apart from the rest of the competition in the highly competitive automotive industry.

1. Customer Service

As many of you are aware, providing exceptional customer service is key for any business to run successfully. By providing great service, you ensure the loyalty of your existing customers, but you will also attract more clientele— Ask yourself, would you do business with a person who treated you poorly? If during your visit at a dealership, you experienced a lack of respect, felt pressured and/or rushed out the door, would you return? Highly unlikely.

This same principle applies to the people who visit your dealership. Nobody wants to feel rushed when they’re making such an important decision. Buying a car requires time and effort and as a professional automotive dealer, it’s key that you cater to the needs of your potential buyer.

2. Pricing

It's a known fact that customers are naturally inclined to seek out the dealership that offers the most competitive prices. If your vehicles aren't priced attractively, you run the risk of losing potential customers. We appreciate that as an automotive dealer in the UAE, you need to make profit on your vehicles to cover operational costs. However, if your prices are significantly higher than your competitors, you might lose potential customers who will turn to other options.

To maintain active in the competitive industry, it's pivotal to ensure you’re investing time in scoping out and researching the competition, analyse different pricing strategies and what other dealerships exert to attract clients. Keep your customers close, but your competitors closer. The way you respond to competition will be the deciding factor as to whether you fail or succeed.

3. Location

Your dealership's location is crucial for its success in the competitive automotive industry in the UAE. Your dealership should be easily accessible to both residents and visiting tourists, making it a popular choice for potential customers. A well-placed dealership can stand out among the market options, attracting more customers who prefer convenience and easy accessibility. It’s also worth noting that it’s important to facilitate access for customers who may arrive with family or friends, and these companions may require wheelchair-friendly entry options.

4. Hygienic environment

Clean automotive dealerships are important— A dealership's cleanliness reflects its professionalism and commitment to customer satisfaction. A clutter-free environment not only enhances the customer experience but also represents thorough vehicle maintenance. If you go above and beyond to look after the appearance of your dealership, it shows that you do the same with your vehicles. This will result in a positive first impression and can influence purchasing decisions greatly. Furthermore, a clean dealership will comply with health and safety standards, thus contributing to a healthier and safer work environment for you, your staff, and your customers. In a highly competitive industry, maintaining a clean automotive dealership is a crucial element in securing customer loyalty and fostering a reputable image.

In conclusion,

Caring for your customers will lead to their care in return. Achieving success in the UAE requires the need to prioritise convenience. By implementing these four tips, your dealership will significantly enhance customer loyalty and will foster a growing customer base.

We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.

Taylor Mendonca
Written By
Taylor Mendonça
Content Specialist
Taylor is our inhouse content specialist at EasyCars. Taylor specialises in Automotive Industry writing, creating pieces on a vast range of topics like tips, opinion pieces and well researched industry trends. 

About EasyCars

EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.

EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.

To learn more about EasyCars or to arrange a no-obligation free demo of the software, please submit the form below.

Learn more about our dealer management system

Contact Us