Marketing is an essential part of running a Car Dealership. If your dealership cannot generate leads to sell your vehicles to, you will go out of business very quickly.
Here are 5 Signs that your Dealership’s Marketing Strategy Is Failing.
1. No Lead Generation
It may seem obvious but the biggest sign that your dealerships marketing is Failing is you are not generating any inbound leads. If your dealership finds itself struggling to generate leads, it often means there is a problem with your marketing efforts.
Marketing is task that cannot be left unattended. To have a successful marketing strategy, your dealership needs to constantly adapt your marketing efforts based on the results you produce. It is important that your dealership is recording and reporting on marketing efforts. Frequently Reporting on your marketing metrics allows your dealership to see what strategies are working and what ones are not. With that information you can then re-plan your marketing efforts and implement new strategies that will help maximize lead generation.
Related Article: 5 Best Marketing Strategies for Motor Dealers in the UAE.
2. Low Conversion Rate
It doesn’t matter how many leads you generate, if they don’t convert into a full paying customer, they are worthless. Marketing is an expensive cost for dealerships. In saying that, your dealership needs to ensure that all the vast majority of leads generated convert into full paying customers.
If your dealership finds that many of your inbound leads are failing to convert into a customer, it often means there is a problem with your targeted audience. Try to avoid targeting all consumers as you increase the risk of receiving unmotivated leads. It is important that your dealership understands who you want to target. Understanding your target market will allow you to implement set strategies to maximize conversion possibilities. The more targeted your marketing strategies are, the higher the chance of conversion is.
3. Poor Engagement
The key to having successful Dealership Marketing is creating exciting and engaging strategies that motivate prospective car buyers to buy your vehicles. A sign that your dealerships marketing strategies aren’t working is having poor engagement from your Marketing efforts.
It is so important that your dealership creates marketing strategies that are exciting and motivate a prospective buyer to act. If a potential buyer engages with your marketing content, they will be more motivated to proceed to the next stage of the buying journey. Before you launch a mass scale marketing campaign It is always best practice to test your strategies for a short time to identify if your strategies are engaging for the audience or not.
Related Article: How UAE Motor Dealers Can Personalize Sales & Marketing.
4. Low Website Traffic
Your Dealership Website is one of the most important tools when it comes to buying and selling cars. Another common sign that your dealership’s marketing isn’t working is having low website traffic. If nobody accesses your website, how will you generate leads?
To drive more organic traffic to your dealership website you will need to implement relevant SEO strategies to maximize your ranking on online search engines. It is important that your dealership is targeting the necessary keywords, has strong usability along with other key SEO fundamentals.
5. Customer Response
One of the most concerning signs that your dealerships marketing efforts are failing is your customers are unable to tell you how they found you. If your customers cannot tell you how they found your dealership, whether it be from paid advertising or any of your other marketing efforts, you instantly know your marketing is not doing what is supposed to do.
It is so important that your dealership tries to identify how customers find your dealership. The reason being is your dealership can identify and report what strategies are most effective. With that information you can adapt your marketing approach to solely focus on the strategies that work and provide good results.
Marketing has and will always be one of the most important tasks of running a Motor Dealership in the UAE. To have a successful marketing strategy, your dealership needs to stay on top of the latest trends and constantly adapts your marketing efforts.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
To learn more about EasyCars or to arrange a no-obligation free demo of the software, please submit the form below.