New Opportunities for UAE Motor Dealers in 2022

25 May 2022 Helpful Tips


As the UAE transitions to the new way of life post Covid-19, Motor Dealers can finally see the light at the end of the tunnel and start to focus on maximising profit. Whether you are looking to increase your sales, maximise efficiency or just stay on top of the latest trends, there are so many new opportunities available to Motor Dealers in the UAE for you to take advantage of.

Here are 5 new and exciting Opportunities available for Motor Dealers in the UAE in 2022.

1. Direct-to-customer Vehicle Sales

It’s no secret that we have all had to transition to a digital purchasing over the last two years. One industry that is transitioning to online selling is automotive. A massive opportunity for Motor Dealers in the UAE in 2022 is to sell cars direct to customer through your online channels.

Using tools like a Dealership Website, Motor Dealers in the UAE can offer a full online car buying service to customers. Customers can find your website, see what cars you are selling, watch a virtual tour, organise finance and even purchase the car online – without needing to attend your dealership!

What makes this opportunity so beneficial for dealers is it expands your target market. Dealers can now sell cars to customers who don’t live within a close radius to the dealership. The more people you can target the more leads you can gain.

Related Article: How to Turn Website Visitors into Leads for Your Dealership.

2. Facebook Automotive Inventory Ads

Facebook is the largest and cheapest lead generator for Motor Dealers in the UAE. A brand new and exciting opportunity available for Motor Dealers in the UAE is Facebook Automotive Inventory Ads.

Facebook Automotive Inventory Ads are automated vehicle advertisements that feed to users who are looking for a vehicle to buy on Facebook. Facebook Automotive Inventory Ads use your dealerships website vehicle listings and Facebook user data, to automatically display targeted ads to relevant Facebook users who live close to your dealership – The perfect lead!

What makes Facebook Automotive Inventory Ads so great for Motor Dealers is they are automated. Once set up, your Facebook Automotive Inventory Ads will automatically update as you buy and sell stock. You don’t need to do anything!

To learn more about Facebook Automotive Inventory Ads click here.

3. Automation

The UAE Motor Industry is continuing to change, the way motor dealers sold cars before covid is much different to the way they sell today. To stay ahead, dealerships have to adapt to new ways of doing business. A massive opportunity available for Motor Dealers in 2022 is Automation.

Automation is a system that has been programmed to complete set tasks with minimal human input. For Motor Dealers in the UAE the best automation tool is a Dealer Management Software. What makes a Dealer management software so beneficial for Dealers is it automates many everyday tasks.

Tasks like Vehicle Stock Management, Advertising and VAT calculations are completed automatically in the background as you trade. When you automate your dealership processes you will gain more time to focus on maximising growth.

Related Article: 6 Reasons Why UAE Dealers Need a Dealer Management System.

4. Electric Vehicles

Is your dealership prepared for the Electric Vehicle Demand? Electric vehicles are exploding in popularity and with the UAE targeting to have all vehicles to be electric by 2050 it’s time your dealership started to source and sell electric vehicles.

With the UAE continuing to offer great incentives for motorists to buy electric, the opportunity for dealerships is massive. Doing something as simple as sourcing new electric vehicles could grow your profit levels greatly.

Before your dealership decides to start purchasing electric vehicles to sell, it is highly recommended that you research the industry, understand values, resale prices and learn all the logistics that are needed to sell electric vehicles.

Related Article: How to Start an Electric Car Dealership.

5. Expansion

Expansion is a massive opportunity for all businesses in 2022. As we start to get back to the normal way of life, now may be the best time for your dealership to expand.

Some areas of expansion could include an expanded offering eg. Electric vehicles, a new dealership location or even expanding staff. Before your dealership looks to expand it is recommended that you undertake the correct research and understand the risks that come along with it.

Final Word,

It’s an exciting time for the UAE Motor Industry. After such a dark two years there is finally some light at the end of the tunnel. There are some great opportunities available for Motor dealers in the UAE to take advantage of. The 5 opportunities mentioned above are great ways your dealership can thrive in 2022.

We hope you enjoyed reading this article. To read more articles like this visit the EasyCars latest news page here.

About EasyCars

EasyCars by Jeal is a UAE, Cloud-based, Dealer Management Software that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens the doors to greater profitability.

EasyCars features include Vehicle Stock Management, Automated Vehicle Advertising, VAT Calculations, Business Reporting, and Integrated Accounting in the one central, easy to use software application.

To get a no-obligation free demo of EasyCars please submit the form below.

Learn more about our dealer management system

Contact Us