As a Car Dealer in the UAE, it is vital that you stock the cars that Emirati’s want to buy. That brings us to the question, what are the most popular cars in the UAE?
EasyCars has put together the complete list of the most popular cars in the UAE, offering valuable insights for dealerships to help you tailor your offerings to meet the demands of the UAE market.
Let’s get into it!
1. Luxury SUVs: The UAE’s Favourite Choice
What is the most popular vehicle type in the UAE? SUVs. Emirati’s love their SUVs and have done for generations. Many Emiratis prefer the high-end and space offered by SUVs as they offer multiple uses for business, family and leisure.
Here are the most popular SUVs in the UAE:
- Toyota Land Cruiser
- Range Rover
- BMW X5
2. Sports Cars: A Taste for Speed
Another very popular type of car in the UAE is Sports Cars. In the UAE, nothing is more important than Luxury and high-end sports cars exemplify this and then some. Some of the world’s most expensive and powerful sports cars have a large following among the UAE’s elite. The most popular sports cars in the UAE in 2024 include:
- Ferrari 488 GTB
- Porsche 911
- Lamborghini Huracán
3. Sedans: Balancing Luxury and Practicality
The third most popular vehicle type in the UAE is Sedans. Even though Sedans trail SUVs and Sports cars, many Sedans have a strong following and remain in the top 10 selling cars in the UAE every year. Like both sports cars and SUVs, luxury sedans are very popular in the UAE. The most popular Sedans in the UAE are:
- Mercedes-Benz S-Class
- Toyota Camry
- Audi A6
4. Pickups: Tough and Reliable
This option might surprise you, when you think of the UAE you don’t think of Pickup trucks. However, Pick-up trucks do have strong popularity and loyalty among western expats living in the UAE. Pick-up trucks offer motorists something that other vehicle types don’t – size, power and versatility. The most popular pick-up trucks in the UAE are:
- Nissan Patrol Pickup
- Ford F-150
- Chevrolet Silverado
5. Electric Vehicles: The Growing Trend
Rounding off our list of the most popular cars in the UAE is electric vehicles. Like many countries around the world, electric cars are exploding in popularity due to their sustainability. The most popular electric cars in the UAE in 2024 are:
- Tesla Model S
- Audi e-tron
- Jaguar I-PACE
Tips for Dealerships to Adapt
For car dealers in the UAE, it is vital that you adapt to the market. The market can change dramatically and quickly. Here are some proven strategies that your dealership can use to successfully cater for the UAE market:
- Stock Popular Models: Make sure that your cars for sale include the most sought after makes and models. Be sure to check the UAE cars sales numbers to see which cars are in demand and try to find ways to stock and sell them to customers.
- Highlight Luxury Features: Luxury defines the UAE. When it comes to selling cars successfully in the UAE you need to emphasise luxury and advanced features in your marketing materials. Highlighting luxury is a proven way of standing out and attracting buyers looking for high-end vehicles.
- Offer Test Drives: Be sure to provide test drive times for potential buyers to experience the cars that your car dealership in Dubai has for sale. Test drives are a powerful tool that helps convince customers whether the car is right for them.
- Stay Updated on Trends: The UAE automotive industry changes rapidly. To be successful buying and selling cars in the UAE it is important that you stay on top of the latest trends and changes in the industry.
- Leverage Digital Marketing: The best way to reach potential car buyers in the UAE is to use digital marketing like Dealer Websites, Automated Car Dealer Advertising, SEO and Facebook Ads.
Final Word,
Understanding the most popular cars in the UAE is crucial for dealerships aiming to succeed in this competitive market. The Cars presented in this piece are found to be the most popular cars in the UAE in their category.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
DISCLAIMER – The content within this blog does not constitute professional advice and is intended to be general in nature. Please consult with all relevant parties prior to making any decision.
About EasyCars,
EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
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