2023 is going to be a year of many challenges and rewarding experiences. As we begin a new year, a question at the top of many business owners minds is “How can I increase sales?”
Growing sales in any industry isn’t an easy task, however, there are ways that your dealership can exceed 2022’s sales numbers and make 2023 a year to remember.
Here are 5 ways UAE Motor Dealers Can Increase Sales Numbers in 2023.
1. Grow Your Online Reviews
Don’t realize the importance of Online Reviews? Studies show that 93% of Car buyers in the UAE use Online Reviews to determine what car to buy and more importantly who to buy from. To increase your dealerships sales numbers in 2023, it is essential to grow your Dealerships Online Reviews.
Once a customer has purchased a vehicle from your dealership, ask them to rate the experience online. To motivate them to leave a review, consider offering a reward or gift. You need to do everything in your power to get them to write something positive about your dealership online.
As the studies show, Online Reviews are often all it takes for a buyer to choose you over your competitors. Building your dealerships Online Reviews will lead to better lead acquisition and greater sales in 2023.
2. Focus on Improving Your Website Ranking
How do car buyers find their next vehicle? They go to Google and search for the vehicle they want to buy. To increase your dealerships sales volume, it is vital that your dealership website ranks high and on the front page of search engines.
To achieve the top position on Google and other search engines, your dealership will need to implement a targeted SEO Strategy. SEO is the process of optimizing a websites configuration and content so that it’s pages can become easily accessible online.
When someone searches for “Car Dealer Dubai” or “Used Cars for Sale Dubai” ideally you would like your dealership to be amongst the first few options. Improving your Websites and SEO ranking to gain the top position on Google will lead to more organic website traffic and ultimately more sales opportunities.
3. Use Social Media
Social Media has completely changed the way that Motor Dealers in the UAE sell cars. Over the last 2 years, social media has become one of the go-to car buying sources in the UAE.
To highlight the power of Social Media in the UAE, research shows that over 90% of the UAE population has at least one registered social media profile. Social Media is a massive opportunity for Car Dealerships to take advantage of and leverage faster, cheaper sales.
To drive more sales, your dealership should look to implement different social media strategies that both build and engage audiences online. Having a strong social media presence will open your dealerships doors to greater sales opportunities.
Related Article: Top Social Media Strategies For UAE Car Dealerships.
4. Use Re-Marketing Strategies
Not every visitor is going to buy from your dealership and that’s okay. But that doesn’t mean you need to let them go for good. One of the best ways to increase sales at your Dealership in 2023 is to employ re-marketing strategies.
Re-marketing is the process of engaging with visitors who have already interacted with your dealership. In this case it could be visitors to your website, and visitors to your social media pages.
Re-marketing is one of the best ways to get relevant targeted leads back to your dealership which in turn will create additional sales opportunities for your dealership to convert.
5. Introduce Customer Referral Rewards
Customer referrals have always been one of the most reliable and valuable lead sources for Motor Dealers around the world. One of the best ways to increase sales opportunities at your dealership is to introduce a customer rewards offering.
A customer rewards offering is a service that rewards your past customers for providing referral leads to your dealership. Like we mentioned in point number 1, to get customers to leave a referral you will need to motivate them. Think about offering some type of reward, gift, or incentive.
The benefit of introducing a customer referral rewards program is it can generate high quality leads at a much cheaper cost!
Increasing sales numbers year-on-year is a key fundamental of running a successful Motor Dealership in the UAE. The 5 strategies presented are a few good ways your dealership can increase sales in 2023 and beyond.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
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