It’s no secret that generating leads for your dealership is hard work. If your Dealership doesn’t have a strategic marketing plan in place, you could risk losing leads to the competition.
Here are a few ways UAE Car Dealerships Can Generate More Leads in 2022.
1. Dealer Website & SEO
95% of Emirati Car Buyers find their next motor dealership online. To generate high quality leads for your Dealership in 2022, you need to have a designated Dealer Website. Having your own dealer website gives potential customers a central online destination to learn about your dealership, what cars you are selling, the prices you are selling them for and where you are located.
We get it, some dealerships may be reluctant to invest in a website due to price or experience. However, there are many free easy-to-use template websites available online. Since 80% of the buying decision occurs before a dealership visit, your dealer website must be powerful enough to convince the buyer to purchase from you.
EasyCars creates custom, unique, user friendly and SEO optimised Dealer Websites designed specifically for the UAE market. To learn more about EasyCars Dealer websites click here.
Related Article: Why UAE Car Dealerships MUST Have a Website.
2. Social Media is key
There is no better platform for lead generation then social media. Think about it, there isn’t a day that goes by where we don’t use social media. The Emirati population has flocked to social media more than most nations around the world. Over 98% of Emirati’s have a registered social media account. With such a large number of Emiratis having some form of social media, it is a huge opportunity for your dealership to market to.
To gain leads through social media your dealership MUST have a Facebook, Instagram, and WhatsApp business page that potential customers can engage with. The best thing about social media is it is completely free to create an account.
Related Article: Top Social Media Strategies for UAE Car Dealerships.
3.List your Dealership Online
Emiratis use many different search engines when looking for a car dealership. What one person uses may differ from the next. To get the most leads for your dealership it is so important that your Dealership is seen on all major search engines. The easiest way to be seen on different search engines is by listing your business.
List your Dealership on leading search engines Google, Yahoo, and Bing. Listing your Dealership will not only increase your visibility but will put you in front of the most amount of potential customers as possible - no matter what search engine they use.
Listing your business online completely free. To learn how to list your business online click here.
4. Ask Customers to leave a Google Review:
72% of Emiratis choose a motor dealership based on their online reviews. To get more leads for your dealership you MUST encourage customers to leave a Google Review.
Potential customers want to see what your dealership has done for others before they spend large amounts of money at your dealership. Put yourself in a customer’s shoes, would you buy from a dealership that has negative or no online reviews? The answer is probably no.
Reach out to your past customers, ask them to leave a review of the service or the car you provided. The more online reviews your dealership has, the more leads you will get.
Related Article: How Google Reviews Can Generate More Sales For Your Dealership.
5. Traditional Marketing
Even as we move to a more digital world, traditional marketing is still a powerful lead generator for Motor Dealers in the UAE.
The best traditional marketing strategies for UAE Motor Dealerships include:
- Business Cards
- Local newspaper advertisements
- Billboard signs
Traditional marketing gives you the ability to market to customers who may refuse to use digital platforms.
6. Car Advertising:
Paid Car Advertising is a proven method for gaining quick leads for your Dealership. Online car advertising can be expensive; before your dealerships begins advertising online it’s highly recommended that you read the terms and conditions of each advertiser, implement a budget, and frequently review your ROI (Return on Investment).
Leading UAE Car Advertisers Include:
- Dubi Cars
- Yalla Motor
- Car shop Dubai
Related article: 5 Car Advertising Strategies for UAE Car Dealers in 2022.
There are many ways UAE Car Dealerships can generate more high-quality leads in 2022. Using the tips mentioned above your Dealership will go a long way to gaining the best quality leads throughout 2022 and beyond.
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EasyCars by Jeal is a UAE Motor Industry Specific, Cloud-based Dealer Management Software that automates the buying and selling of motor vehicles in the UAE.
EasyCars includes features like Stock Management, Automated Advertising, VAT Compliance, Integrated Accounting, Dealer Websites and Management Reporting – all in the one central cloud-based application.
For a free no-obligation demo of EasyCars, please submit the form below.