What makes a great motor dealership? Selling great cars? Sure, that’s important but it’s only half the battle. If your dealership doesn’t provide great customer service, you could risk losing sales to your competition.
Here’s how car dealers in the UAE can improve customer service in 2021:
Create an easy sales process
Buying a car is stressful! Research shows 85% of car buyers feel stress when looking to buy a car. Put yourself in your customers shoes, they are probably thinking a million different things. When customers are about to spend a large amount of money, they want to be assured that they are making the right choice.
Your sales process should be simple! People in the UAE are busier than ever! They don’t want to sit around all day filling out forms and negotiating prices. From the time a customer walks in the door to the time they drive out they should have a smile on their face and be confident in their purchase.
Provide advice to your customer
Many car buyers aren’t 100% sure of what they want to purchase when they visit a dealership. Sure, they have a rough idea, but they want to get an expert opinion.
Educate potential customers on the cars you have available. Give them your opinion, show them what others are saying about the car, and give them space to make a decision. The last thing car buyers want is to be pressured into buying a car they are not completely sold on.
Show what past customers are saying
72% of car buyers won’t make any buying actions until they have read a business’s online reviews. When investing a large amount of money on car, buyers want to know who they are buying from and if they are trustworthy. Car buyers want to see what you have done for others prior to spending a large sum of money.
Direct potential customers to an area of your dealership website where they can read about what you have done for past customers. Car buyers will feel more comfortable purchasing with a dealership who has a proven track record then those who don’t.
Follow up with customers after they have purchased
It’s no secret that the vast majority of motor dealers around the world have no contact with a customer after the time of purchase. To provide the best customer service, you should follow up with customers a few months after the time of the purchase.
A simple phone call or email to a customer shows that you are looking out for their best interests. Ask them how their car is performing, see if they are still happy with the purchase. In the follow up you can even ask customers to leave an online review of the buying experience!
Offer a small, unexpected gift
Let’s face it, we all want something for nothing. A great way to stand out from your competition is to provide customers with a small, unexpected gift at the time of purchase. Gift ideas can include, key chains, stickers, coffee cups, pens and more.
Imagine you just purchased a car, and the dealer gives you a small gift at the time of purchase, you will be excited, and you will want to go back the next time you are looking to buy. Many dealerships don’t provide customers with gifts – making this the best way to stand out from your competition.
Customer service is king! No matter what industry you are in you need to put customer service first. If you look after your customer, they will look after you. Using the tips mentioned above your dealership will provide the best customer service possible.
To read more posts, guides or advice visit our news page here.
EasyCars by Jeal is a simple and adaptable dealer management system that automates the buying and selling of motor vehicles in the UAE.
Get stock management, VAT calculations, Automated Advertising, Management Reporting, Integrated Accounting and Website integration in one central platform – everything you need to run a successful motor dealership in the UAE.
Fill in the form below to get a no-obligation free demo of EasyCars.