Statistics show 75% of car buyers use social media as their primary source of information when looking for a car to buy. To put things into perspective 92% of the UAE population use social media daily. In saying this, social media has become essential for motor dealers in the UAE.
To help you get started EasyCars has put together a complete guide on all the different social media strategies that you can use to grow your dealership sales.
Frequently post content
A trap many dealerships fall into is creating a social media page and letting it sit there. Put yourself in your customers shoes, if they click on your page and see no cars, they will think your dealership is closed.
To make the most of social media, you should post consistent content on your pages. The benefit of posting frequent content to your social media pages is your page will appear higher on your followers’ timelines. Facebook preferences users who engage with their audience, so if you post frequent and engaging content you are more likely to be seen by your followers within minutes of them logging into the platform.
Personalise your content
A great strategy your dealership should implement is personalised content. Many dealerships only post images of their stock. The problem with doing this is it's not very engaging.
When posting content on social media you should include your company logo. This makes it easier for potential customers to identify your dealership and grows your brand value.
The essential personalised features for your social media pages include:
- Your dealership logo as your profile / display photo.
- A landscape image of your dealership for your cover image.
- The about section MUST include a explanation of your dealership, who you are, the services you provide, and your address.
Some good examples of content posts include:
- Vehicle stock
- A car that you may have recently sold
- Past customer experiences
- Financing options
- Test drive times
- Vehicle tours
and anything in-between.
The main reason you want to personalise your content is to stand out from other competing dealerships.
Encourage people to "check in"
One of the best strategies to use to grow your dealership on social media is asking your dealership visitors to “check in” on social media.
When someone checks into your dealership, an update is posted to the individuals timeline. Anyone who interacts with that individual can instantly see that they have recently been to your dealership.
Ask your customers to leave a Facebook review
Statistics show that 81% of customers base their buying decision on online reviews.
After you have provided a service to a customer, you should encourage customers to leave a review on your Facebook page.
Potential customers want to see what your dealership has done for customers in the past before they invest a lot of money into a new car.
Leads who come across your page and see countless positive reviews are more enticed to buy from you as they can see that your trustworthy and have a proven track record.
Promote any offers you may have
Everybody loves a bargain in the UAE! A great way to grow your dealership is by promoting certain offers you may have.
Have a financing offer? Have a brand-new car? Recently lowered the price of a car? Create a post and let your followers know.
Special offers are always a great way to build more followers, attract new leads and maximise sales.
Thank you for reading we hope you enjoyed the post!
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