It’s no secret that Online Car Selling is changing the UAE Motor Industry. Over the last two years, Emirati Car Buyers have transitioned from a traditional face-to-face car buying method to buying cars completely online.
Here how UAE Car Dealers can sell vehicle online in 2022.
1. Dealership Website
The most important tool that dealers need to sell cars online is a Dealership Website. A Dealership Website is your dealerships online showroom. Customers can find your website; learn about the cars you are selling and enquire without having to attend your dealership in person.
To be successful selling cars online, your dealership website needs to have all the features that customers look for. Everything that your dealership would normally provide customers with in person, you need to include on your dealership website. For example, your dealership website should include vehicle images, features, finance options, weekly repayment amounts and car valuation calculator.
Related Article: How to Turn Website Visitors into Leads for Your Dealership.
2. Live Chat Feature
When it comes to buying a car online, it isn’t as easy as pressing click and paying like you would with normal online shopping. Buying a car is a massive decision, customers often have many questions they want answered before they spend thousands of their hard-earned money on a new car. One of the most important tools that your dealership needs to sell online is a Live Chat Feature.
Your Dealership should implement a live chat feature on your website and on your social media pages. The benefit of having a live chat feature is it gives customers the ability to communicate with your dealership directly without having to attend the dealership in person. Your dealership can answer any questions a buyer may have, and you can assist them through the buying process.
3. Dealer Finance
For many, the only way you can buy a new car is by having access to finance. One of the most important tools that your dealership needs to sell online is finance options.
Your dealership website should give customers the ability to apply for finance directly on the vehicle they are interested in. The benefit of having a finance option included on your dealership website is it simplifies the customers buying journey. Customers won’t need to find finance on their own, they can do everything in directly on the vehicle they are interested in.
Related Article: How Motor Dealerships in the UAE Can Increase Revenue in 2022.
4. Virtual Video Tours
Only having vehicle images won’t convenience car buyers to buy online, you need to provide something more. Th best way to show online car buyers your vehicles is by capturing Virtual Vehicle Video Tours that customers can watch in their own time.
Recording virtual vehicle video tours gives customers the ability to see the vehicle in it’s entirety without having to attend the dealership in person. Videos show customers more of the vehicle than traditional photos will and will help assist them in deciding whether the vehicle is right for them or not.
5. Flexible Delivery Options
Delivery is arguably the most important part of buying a product online. To be successful selling online, your dealership needs to have a fast, easy, and reliable delivery options.
Your Dealership should clearly communicate with customers on what areas you deliver to, what area’s you don’t deliver to, the delivery price and most importantly the expected delivery time. Many sales are lost due to the delivery turnaround time, so it is extremely important that your dealership has a strong delivery service when selling online.
Selling Cars Online is changing the UAE Motor Industry. To be successful selling online, dealers need to have the right tools in place. The 5 tools mentioned above are essential for selling online in the UAE in 2022.
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EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
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