The Covid-19 pandemic has changed the way many businesses around the world operate. To be successful selling cars in the new covid world, UAE motor dealers need to adapt to the recent changes in the motor industry.
Here’s a few tips on How UAE Motor Dealers Can Run a Used Car Dealership During a Pandemic.
Embrace Online Sales
In the space of a few months, UAE customer purchasing preferences have changed dramatically. 92% of Emirati Car Buyers use the internet to look for their next car instead of physically attending a dealership. To put things into perspective, that is a 45% growth on 2018’s numbers.
To be successful selling cars in the UAE, your dealership needs to embrace the online world. The key to being successful selling cars online is positioning. The most essential online tool for motor dealers in the UAE is a Dealer Website.
The benefit of a Dealer Website is customers can search, view, learn, enquire, and purchase a car from your dealership without needing to visit. Customise can minimise their interaction with your dealership – which will ultimately make them feel more comfortable as it minimises their risk of exposure to the virus.
Everything that you would normally do onsite, can be done online through a dealer website. Yes, it may be different to the way you normally sell, but at the end of the day you need to adapt to your customers’ demands and buying preferences.
Take Advantage of Social Media
Social Media is the number 1 lead generator for Used Car Dealers around the world! Sure, you may already have a Dealership Facebook page, but there is so much more you need to do to capture and convert social media leads.
It’s no secret that selling cars online is extremely competitive. If you want to be successful using social media, you need to present your stock differently to your competitors. Capture high quality images, use borders, add your logo, boost your posts, and even use paid advertisements. Anything you can do to differentiate yourself from the competition, do it!
Related Article: Top Social Media Strategies for UAE Car Dealerships.
Adapt to your Customer
Adaptability is the key for success in every business. If you fail to adapt to your customers demands you will quickly go out of business. The UAE Automotive Industry is continuing to change, to be successful your dealership needs to change with it. Make your customers purchasing process easy, show empathy and listen to their concerns.
Related article: What Customers Look for In a Dealership.
Maintain a Covid Safe Dealership
At a time like this it is essential that you do everything in your power to promote a Covid Safe Dealership. Regularly clean your cars, mandate social distancing, and minimise face-to-face contact with customers until they have decided.
Use a web-based Dealer Management System to Manage your dealership
The Covid pandemic has showed us how important it is to be able to trade remotely. In 2021 you need to use a web-based dealer management system like EasyCars to manage your dealership.
The benefit of web-based dealer management systems is you can manage your dealership anywhere at any time – all you need is an internet connection. A DMS puts you in control at all times, no matter what the world throws up.
Related article: Why Web-based Applications Are So Important For UAE Car Dealers.
Final Word,
The Covid-19 pandemic is continuing to change the UAE motor industry. To be successful buying and selling cars in the UAE, dealerships need to adapt to the changes and be flexible with customers. Using the tips mentioned above – your dealership will go a long way to having continued success during Covid and beyond.
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About EasyCars
EasyCars by Jeal is a UAE Motor Industry Specific, Web-based Dealer Management System that automates the day-to-day tasks of running a motor dealership in the UAE.
EasyCars includes features like Stock Management, Automated Advertising, VAT Compliance, Business Reporting, Integrated Accounting, Dealer Websites and Management Reporting – everything you need to run a successful motor dealership in the UAE.