The UAE car sales market is constantly evolving. Research shows that 92% of car buyers research for their next car online rather than at the dealership itself. Advertising is one of the most important parts of running any motor dealership, but if you don’t have a clear and strategic plan in place for your advertising, you could be losing thousands monthly.
EasyCars has put together the complete guide on how to get more conversions from your online advertising.
Simplify your advertising through a dealer management system
There is nothing worse than having to manually sit down to enter every vehicle details into multiple advertisers at once. It is time consuming, and the chances are you are making a mistake. Having advertisements that are incorrect, filled with errors or don’t include all relevant information could cost you leads. A solution for busy motor dealers is to automate and simplify the advertising process through a dealer management system (DMS).
A dealer management system simplifies and removes the time-consuming tasks of rekeying vehicle information multiple times into multiple different advertisers. You enter stock data just once and it automatically creates your vehicle with the option to customise descriptions for each advertiser. The best part is it frees up your time to do more profitable tasks like quickly responding to leads and closing sales.
Research advertisers with the best results
There is no shortage of advertisers in the UAE. Before scheduling any advertisement, you should clearly plan and research what advertisers offer the best returns. More importantly you should assess all the costs for listing, is it on pay per lead? Or is it a subscription service. Failing to check this can cost you thousands in the long run.
With all the advertisers available you want to be seen by the greatest amounts of people possible and at the cheapest price. Some advertisers such as Dubi Cars and Yalla Motor get thousands of UAE traffic every day. This is a huge base of potential car buyers you could be easily and cheaply connecting.
Include high quality images to stand out from the competition
Images are the most powerful tool needed to sell your vehicles. Customers want to see what the car looks like, the condition of the car and the features of the car before they make such a large investment.
Studies show that advertisements with high quality images are 66% more likely to have someone enquire than advertisements that don’t. To get the best return from your advertising dealers must include close-up images of the car, including the odometer reading, engine, dashboard screen, spare keys, logbooks, door switches, steering wheel controls, and front and rear seats. It is so important to make sure that you have at least 15-20 images per listing to highlight all the details about the car. Some DMS providers have phone apps, making it easier to link detailed images to your listings.
Build consumer confidence with positive online reviews
Haven’t given your online rating much thought? Statistics show that 81% of customers base their buying decision on your online reviews. If your dealership has countless negative reviews, your dealership could be losing thousands each month. Many dealerships in the UAE have 3-star Google rating. But if your dealership stands out with an impressive 4-star rating or even a 5-star rating, who do you think the prospect will choose?
Convert leads into sales through your website
Buyers will visit your dealership's website for more information about the vehicle or your dealership no matter what advertiser they saw the car advertised on in the first place. This is the perfect opportunity to capture and convert the lead with important sales tools like testimonials, price per week and instant valuations. With a professional dealer website leads will automatically feel more confident in your dealership and would be more likely to buy from your dealership rather than your competitor.
Where EasyCars can help
EasyCars is a complete dealer management system that automates all the everyday tasks of running a motor dealership. Using the latest technologies, EasyCars eliminates frustrations and reduces time-wasting administration tasks to make business more efficient and streamlined today. With complete automation of advertising, integrated accounting, and online review management, EasyCars is the go-to solution for today’s motor dealer.
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