Selling Cars has never been easier than in today’s modern digital age. With the rise of internet and social media platforms, car dealers now have more ways to connect with potential prospects than ever before.
But given the stiff competition, it's critical to make your vehicle listings stand out from all the other sellers in the market.
EasyCars has put together 5 useful tactics that your dealership can use to develop an appealing Car listing that draws in interested buyers and increases your chances of closing a sale.
Let’s get into it!
1. Understand Your Audience and Focus On Your Title
Understanding your target market is the first step in creating a car listing that stands out. Think about your ideal customer, how old are they? what are they looking to buy? Your dealership should always consider demographics of your ideal prospective buyer so that you can create a listing that relates to them.
After you determine your target market, put all your effort into creating a catchy title which includes popular keywords that buyers search for. For example, a listing title like "Quality 2021 Toyota Hilux - low kms, full-service history" can attract readers who are searching online for certain relatable models and keywords.
The benefit of using popular keywords in your listing title is it will boost your search engine visibility creating a better chance of your listing showing up in search results.
2. Include Essential Details and an Accurate Vehicle Description
It is essential to provide accurate and comprehensive information when writing your vehicle description. Start with a catchy opening sentence that highlights the car's most exciting features. Be sure to mention any unique selling points such as low mileage, excellent fuel economy and recent upgrades that may have been performed. Like mentioned above, it is always recommended that you use general keywords related to car make, model, and notable features throughout the description to gain the better search engine optimisation.
In your Vehicle Description make sure you include important details such as year, make, model, mileage, VIN (vehicle identification number), and service or repair history of the vehicle if known. Provide information on the vehicle’s condition inside and out, including dents, scratches, and any signs of wear. Be honest and transparent to build trust with potential buyers. The more information your listing has, the more chance you will have of gaining online buyer attention.
3. Highlight Features and Benefits
To attract buyers, make sure to highlight your vehicle's features and advantages. List the inside features and external characteristics of your car, such as a sunroof, leather seats, and high-tech safety features.
Try to describe how these features will improve a buyer’s driving experience, comfort level, and or convenience. When describing the appeal of the car, use catchy, simple language accompanied by striking pictures.
4. Include High-Quality Images and Videos
The adage "a picture is worth a thousand words" certainly applies to online vehicle listings. To gain the most traction online be sure to include crisp, well-lit pictures that show your car from several angles.
Take pictures of the car's outside, inside, and standout characteristics like the sunroof, interior technology etc. Take close-up pictures of the wheels, engine, and any other interesting details. To go above and beyond, think about capturing a short video that gives a virtual tour of the vehicle Videos provide potential purchasers a greater understanding of the state and aesthetic appeal of the car.
5. Use Testimonials and Reviews
Whenever possible, be sure to include glowing comments and reviews from your past customers. Real customer reviews increase credibility and build trust by reassuring potential customers that the vehicle is exactly as described.
To gain the most traction, Online car listings need to be written with careful thought and smart implementation. Always keep in mind that a well-written car listing is the key factor to generating leads and sales online. We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
To learn more about EasyCars or to arrange a no-obligation free demo of the software, please submit the form below.