Do you operate a car dealership in Dubai and want to sell to international buyers? The UAE's strategic location, amazing tax incentives, and thriving automotive market make it an ideal country to buy cars from for international buyers. However, attracting international car buyers to your car showroom in the UAE is not an easy task.
EasyCars has put together the complete guide that can help your car dealership in the UAE attract and successfully sell to international car buyers.
Let’s get into it!
1. Understand Your Target Market
Conduct Market Research
The first step to attracting international car buyers to your car showroom in Dubai is understanding your target customer. What type of international car buyers are you looking to attract? Are you trying to attract buyers from Europe? Are you trying to attract car buyers from Asia? Understand who your ideal customer is and what they want. Identify key demographics, the cars that they like and most importantly how much they are willing to pay for a car.
Identify Market Trends
What international car buyers want will differ greatly to what UAE car buyers want. To be successful selling cars to international customers it is important that you stay updated with the latest trends in the global automotive industry. Understand the demand for specific types of cars whether it be SUVs, electric vehicles or luxury vehicles. Staying on top of the industry trends will help you tailor your car inventory to meet the needs of international car buyers.
2. Develop a Strong Online Presence
Optimize Your Website
The key way that your dealership in Dubai will attract international customers is through your website. How will car buyers find out about your dealership? They will google for cars for sale online. To position yourself in front of those customer searches it is important that you have a user-friendly and optimised website. It is always recommended that you implement an SEO strategy and service to improve your websites visibility on search engines and to position yourself right infant of your target customers searches.
Offer Multilingual Support
To cater to international car buyers, it is important that your car dealership website in Dubai provides multilingual support. Try to offer the option of translations for different languages around the world. Your website should be easy to read no matter where a buyer lives around the world.
Showcase Your Inventory Online
On your dealership website it is important that you create the most detailed listings for your cars for sale. As an international car buyer, they do not have the opportunity to come and inspect the vehicle. So, to make the process easy, ensure that you include high quality images, comprehensive descriptions and the price. Some innovative ways to stand out is to use videos and 360-degree views of your cars for sale in Dubai to give international buyers a clear understanding of what they’re purchasing.
3. Leverage Social Media and Digital Marketing
Utilize Social Media Platforms
Social media platforms are so powerful when it comes to reaching car buyers all over the world. Create engaging content on different social media platforms like Facebook, Instagram, TikTok and WhatsApp to showcase the different cars that your car dealership has for sale. Share customer testimonials, highlight the car buying process for international buyers, anything that can be used to engage with your target market do it!
Invest in Digital Advertising
A key way to drive international buyers quickly is to invest in paid digital advertising on platforms like Facebook and Google. The benefit of investing in paid ads is you can select the countries and regions in where you want to show your ads. If your target market is car buyers in Germany, you can run an ad that targets as such, putting your vehicles in front of potential buyers instantly.
4. Offer Competitive Pricing and Incentives
Competitive Pricing
The most important factor for car buyers around the world is price. Buyers want to get their dream vehicle at the cheapest possible price. To be successful selling cars to international buyers from the UAE it is important that you offer competitive prices. Do market research to find out the price point of what local dealerships in your intended customers region are selling for and try to find ways to either match or better theirs.
Provide Special Incentives
Another great way to attract international buyers to your car dealership in the UAE is to offer special offers or incentives. This can be incentives like free shipping, discounts or even assistance with import and export paperwork. Incentives are a great way to make your dealership more attractive to international car buyers looking for the best possible deal.
5. Simplify the Buying Process
Streamline the Purchase Process
The biggest stumbling block for international car buyers is the process. It is important that your dealership makes the international car buying process as easy as possible. Provide all leads with clear information on how to buy a car from your dealership, highlight the different payment options that you accept, shipping processes and most importantly import regulations.
Offer Financing Options
To buy a car most people will need to have access to finance. To streamline the process for international car buyers, think about partnering with international banks to offer car financing options for international buyers. Providing flexible, easy car loans will make it easier for international car buyers to buy from your dealership.
Provide Comprehensive Support
Another factor that goes a long way when selling to international buyers is support. Be sure to offer comprehensive support to your international car buyers. Walk them through the process and have a member of staff available to help them if and when they have any questions.
6. Build Trust and Credibility
Establish a Strong Reputation
One of the most important factors that all car buyers consider before choosing a dealership whether it be internationally or locally in the UAE is a dealerships reputation. Showcase your past customer reviews and testimonials on your dealerships website, google my business listing and social media profiles.
Offer Warranties and Guarantees
When spending thousands on a new car, buyers want that added layer of protection. Provide warranties and guarantees on your cars for sale to give international buyers peace of mind. Be sure to clearly highlight all terms, conditions and what a customer needs to do if they need to return the vehicle in the future.
Partner with Reputable Shipping Companies
How are you going to ship your cars to international buyers? Partner with reputable shipping companies to ensure safe and timely delivery of vehicles to international buyers.
Final Word,
Attracting international buyers to your UAE car dealership requires a strategic approach. The 6 steps presented in this piece are some proven strategies that your dealership can use to attract and convert international car buyers to your car dealership in the UAE.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
DISCLAIMER – The content within this blog does not constitute professional advice and is intended to be general in nature. Please consult with all relevant parties prior to making any decision.
About EasyCars,
EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
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