The success of any business depends on your ability to draw in new clients. When it comes to the UAE Automotive Industry, it can be difficult to stand out from the crowd and attract potential customers given the intense competition in the market.
Fortunately, there are a variety of effective tactics that your dealership can use to draw new clients.
EasyCars has put together a list of some of the most effective tactics you can use to grow your clientele and boost sales in 2023.
Let’s dive into it!
1. Build an Online Presence
In the current digital age, having a strong online presence is essential for any business that wants to succeed. This is especially true for UAE Car Dealerships, where most customers use the internet to research and buy vehicles. To attract new customers for your dealership, you need have a professional and engaging dealership website that showcases your inventory, pricing, and services.
To build a successful online presence, it is important that your website includes key SEO tactics to rank high on search engines. Studies have shown that 48% of search traffic never scroll past the first page of searches. Ranking high online will give your dealership optimum positioning and will generate strong organic traffic that ultimately will attract new customers to your dealership!
In addition to your Dealership Website, you should use social media platforms like Facebook, WhatsApp, and Instagram to promote your dealership, showcase the vehicles that you have for sale and and connect with potential customers. A staggering 95% of the UAE population have a registered social media profile, making it such a huge opportunity for your dealership to boost potential sales!
2. Provide Exceptional Customer Service
In any company, offering outstanding customer service is the key for luring and retaining clients. To offer exceptional customer service ,your dealership needs to go above and beyond to satisfy the demands and expectations of your clients. This includes promptly replying to queries, giving thorough and correct details on your vehicles, and providing tailored solutions to satisfy each customer's particular requirements.
It is important that you provide the relevant training and onboarding to your staff on how to offer superb customer care. Encourage your staff to establish rapport with clients by enquiring about their needs, paying attention to their worries, and providing useful guidance. Remember that happy consumers are more likely to tell others about your dealership.
3. Offer Competitive Pricing and Financing Options
The biggest factor influencing customer purchasing decisions is price. Your dealership must offer competitive pricing and easily accessible financing options to draw in new clients. It is important that your dealership makes adjustments to your pricing strategy based on your research of industry and competitor prices. Be open and honest about your pricing and financing options and explain to prospective purchasers the advantages and features of each option your dealership may have.
The key to providing customers with appealing financing solutions, is having multiple options from a variety of different lenders. For example, your dealership should have Low interest loans, adaptable repayment schedules, and no required deposits to cater for each type of buyer. By providing financing choices, you can help buyers afford the cars they want.
4. Run Promotions
Offering promotions is a proven method of getting people excited and interested. To entice prospective buyers to visit your dealership and make a purchase, think about running promotions like discounts, giveaways, or free services. Running a promotion creates a sense of urgency for buyers to take action now and not wait.
5. Build a Strong Reputation
Your dealership's reputation is a key component in luring new clients. To build a strong reputation, you need to do everything in your power to maximise customer satisfaction. Be transparent in your deals, be honest with customers and go above and beyond to help them make an informed decision.
Studies show that 93% of buyers use online reviews to determine who to buy from. After you have sold a vehicle to a customer, encourage them to leave a positive review on Google, your website, and your social media channels. Building a strong reputation and growing your online reviews is a cheap, proven, and effective way to attract new customers for your dealership.
To achieve growth and success, your dealership needs to continuously draw in new clients. It's crucial to keep in mind that acquiring new clients is a continuous process that requires ongoing effort and adjustment. Using the strategies presented, your dealership can grow and draw new clients in 2023.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
To learn more about EasyCars or to arrange a no-obligation free demo of the software, please submit the form below.