The UAE Automotive Industry is changing dramatically. In such a short space of time, customer buying preferences have transitioned from traditional vehicles to some new alternative that may surprise you.
To be successful buying and selling Cars in the UAE, Dealerships need to adapt their offering to reflect current customer preferences.
Here are 5 New Customer Trends Changing the UAE Automotive Industry in 2023.
1. Rise of Electric Vehicles
With increasing awareness about climate change and a further push towards sustainability, there has been a massive spike in electric vehicle sales in the UAE.
There is no other way of saying this, electric cars are here, and customers want it. As governments around the world including the UAE look to implement stricter rules regarding emissions, and on the back of added incentives and savings, car buyers are becoming more and more inclined to purchase electric vehicles over the traditional petrol and diesel options.
To achieve sustained success, it is important that your dealership begins plans to implement electric vehicles at your dealership. There may come a time where electric vehicles become the predominant vehicle type around the world, so it is always best to be prepared!
2. Added Focus on Safety Features
There is nothing more important for Motorists than safety. With road related deaths continuing in the UAE, many buyers are seeking safer vehicles for their next purchase.
On the back of customer demand, Car manufacturers are developing and incorporating new safety features like collision avoidance systems, lane departure warning, and adaptive cruise control into their vehicles to improve overall safety and attract safety-conscious consumers.
As a Motor Dealer in the UAE, it is important that you understand new car safety features and look to supply the safest vehicles in the UAE!
3. Increased Connectivity Features
Covid-19 has changed the way that we all operate. Over the covid pandemic many businesses adapted to and continue to promote remote working. As such, Car buyers in the UAE are now leaning towards vehicles that offer increased connectivity.
Some of the key connectivity features that Car Buyers in the UAE are looking for include in-car infotainment systems, smartphone integration, and advanced telematics. Consumers are looking for vehicles that offer seamless connectivity and integrate with their digital lifestyles, so it is important that your dealership addresses and caters for this.
4. Customised Vehicles
Gone are the days when customers went to the dealership and picked a car that was available. In 2023, customers are looking for and are choosing options that closer align with their personal choices and unique preferences.
For example, Buyers are now looking to choose vehicles that reflects their personal choice of colour, interior feature items, rims, power, and technology features. To be successful selling Cars in the UAE, it is important that your dealership goes out of its way to find a unique car that meets each individual buyer’s unique personality and desires.
5. SUVs and Prestige Cars Remain Popular
The more things change, the more they stay the same. Even with the rise of Electric Vehicles, some of the most popular vehicle choices like the SUVs and Prestige Cars have continued to be in high demand in the UAE.
As we are at the start of the electric vehicle journey, many of its features cannot match those of petrol and diesel vehicles. As such, consumers continue to be drawn to the added versatility, prestige, social status and added cargo space of SUVs and Luxury Cars.
The UAE Automotive Industry is continuing to change. What customers want to buy will continue to change in the years ahead. The 5 trends presented are a few new customer buying trends that are changing the UAE automotive industry in 2023.
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