The UAE Automotive Industry is incredibly competitive. Car buyers in the UAE have an abundance of choices to choose from. In such a crowded industry, how can your dealership convince buyers to choose you over other sellers?
EasyCars has put together 5 ways your dealership can convince buyers to choose your dealership in 2023.
Let’s get into it!
1. Online Reviews
Don’t realize how important Online Reviews are for Motor Dealerships? Research shows that 93% of Emirati Car buyers use online reviews to determine what car to buy and more importantly who to buy from. The only way that your dealership will be able to convince buyers to choose you over the competition is to build positive online reviews.
After a customer has purchased a vehicle from your dealership, ask them to leave a review online. To motivate them, think of offering an incentive. Having positive online reviews is by far the best way to convince buyers to choose your dealership over the competition in 2023 and beyond.
2. Competitive Pricing
The key to selling any product is having competitive pricing. If your prices are much higher than those of your competition, you will struggle to sell. With inflation rising and household costs growing, car buyers in 2023 are always going to choose the cheapest option.
Before you begin pricing your vehicles to sell, it is so important that you conduct market research to understand what the industry standard pricing is and more importantly what your competition is charging.
Once you understand both, try to find a price point that is better than what your competition is offering and that still generates a strong return for your dealership. The more competitive your dealerships pricing is, the more customers will choose you over other sellers, it’s that simple!
3. Adapt to Customers
No two car buyers are the same. What one car buyer wants will differ greatly from the next. To convince car buyers to choose your dealership you need to adapt your offer to meet each individual buyers needs.
When a prospective buyer attends your dealership or leaves an online enquiry, it is important that you identify their needs and their spending budget. Once you understand their unique position, try to find them a solution that fits their purpose. Adapting your dealerships offering to meet each customers needs will lead to better sales conversions and dealership profitability.
4. Make the Buying Process Easy
One of the biggest obstacles for Car Buyers in the UAE is the Car buying process. Emiratis simply don’t have the time anymore to sit down and go through a long and complex buying process. To win over customers, your dealership needs to offer the fastest and easiest car buying experience.
From the time a customer walks into your dealership to the time they drive out with the vehicle, your process needs to be simple. Offering a fast and easy buying experience gives your dealership a key competitive advantage that will lead to more customers choosing you over the competition.
5. Offer Something Customers Cannot Get Elsewhere
In such a crowded industry, the only way that your dealership is going to be able to convince car buyers to choose you over the competition is by giving them something they cannot get elsewhere.
This is where market research is so important. Your dealership needs to frequently analyze how other dealerships are selling cars and the price that they are offering. With that information your dealership needs to adapt your services to better what they are doing to gain a competitive advantage. Offering a service that customers cannot get elsewhere is the key to being successful in the UAE automotive industry in 2023.
Selling Cars in the UAE is not an easy job. With so much competition, the only way that your dealership is going to be able to convince buyers to choose you is by having the best and most competitive vehicle offering.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
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