In this blog, we’re going to talk about 5 ways a website for your used car dealership is going to set you up for automotive business success. With the automotive industry evolving rapidly and the need for technology absolutely skyrocketing, Statistics have shown that 95% of vehicle buyers are searching for their next vehicle digitally. A website for your used car dealership is a MUST. If you want to succeed, that is.
If you have a website for your dealership and it is of a high-quality standard, this is going to be the first step to your business’ success. One of the most powerful tools you can use in today’s age, is technological advancements! The power of technology is so real. Everything can be done at the click of a button; from selling a used car, purchasing a used car, and even managing your inventory- it can all be done just by using a Dealer Management System. (DMS) allows you to efficiently handle various aspects of your dealership, 24/7.
Improved Customer Experience
The quality of your used vehicles & customer service is just as important as the quality of your website, a person who is browsing your website is already looking for exactly what you’re selling, a new or used car. They will get a good impression for your available stock and are more likely going to turn into a potential buyer. Not only will they be able to see your inventory, but they will also see the effort you have put in to becoming a successful dealer committed to providing the best quality experience both in person, and online! It’s going to reassure the potential prospect that you are confident and proud of your dealership.
3. Customized Marketing Strategies
In the Automotive Industry, customers are always looking for the same thing, a new or used vehicle. However, it is important to understand that while all your customers are looking for the same thing, every potential buyer will be completely different from the next. Therefore, catering to individual customer preferences is key for successful marketing. By using your ability to analyze your customer’s preferences you will be able to implement personalized promotions and special discounts.
4. Seamless Sales Process
Before Technology and Dealer Management Systems were all the hype, the process of buying and/or selling a used car was lengthy and time consuming. Now, with dealer websites and an integrated DMS’ the process has been simplified significantly! These potential buyers can browse your stock, send customer enquiries, access detailed information about the vehicle itself, finance information, compare models, pricing and what’s better, it can all be done in the comfort of their own home or remote using a mobile device or electronic device of their choice. On top of this, Integration with your dealer management system means all vehicle stock will automatically update on your website as you buy and sell, you don't need to do anything!
5. The integration of Live Chat Bots! Human Generated or AI!
Integration of AI and Chatbots: Artificial Intelligence (AI) and chatbots have become incredible and useful tools in the Automotive Industry! This industry is a busy one, we understand you’re not always going to be available to answer every customer enquiry, especially after hours. We think you will be pleased to know that this option is available 24/7. Dealer websites can integrate AI-powered chatbots or real humans, your staff for example to provide instant support to the visitors on your website. These AI chatbots can answer frequently asked questions, schedule test drives, assist you with financing inquiries, there’s nothing they can’t do! 24/7 availability enhances customer satisfaction and ensures that no potential lead is left unattended.
Furthermore, AI-driven analytics help dealerships gain valuable insights into customer behaviour and preferences. By analysing data patterns, dealers can make data-driven decisions, along with offer products and services that align with the demands of their target audience.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
To learn more about EasyCars or to arrange a no-obligation free demo of the software, please submit the form below.