Research shows that 95% of car buyers use the internet as their source of information. To put things into perspective that is twice the size of the amount of people who start their research at the dealership. With that being said, the internet is such a massive opportunity for your dealership. If you find yourself struggling to get your vehicles noticed online, you’ve come to right place.
EasyCars has put together 4 easy tips you can use to get your cars noticed online in 2021.
Use a clean background
The biggest problem with many car advertisements is the background. Often you will find car advertisements where the background is too dark, has surrounding cars, or the lighting is incorrect. The problem with this is many buyers will get distracted by the other objects in the image or worse they will keep scrolling. Using a clean, clutter-free background for your vehicles draws attention to the vehicle only.
A great way to capture a good background shot is to take images of your cars in a location that has consistent lighting. If you don’t have a suitable location the best tip is to capture images of your car in the early morning. This way all the shadows and reflections of the afternoon sun will not be appear or impede on the image.
One feature that many dealers fail to use is including the dealership logo on the bottom corner of the image. Adding your dealership logo can make the image stand out for many buyers and grows your dealerships brand awareness.
Capture important features
Many dealers fall into the trap of listing the key features of the vehicle in the advertisement description. The problem with this is if someone doesn’t read the description which often, they don’t they won’t know about some of the cool features your car may have. Taking images of the key features of your car makes a huge difference in getting leads to convert into sales.
To stand out from all the other advertisements it’s so important to use more than just the standard exterior shots. Capturing important features such as the engine, leather seats, sunroof, camera or navigation systems, safety sensors etc. all give customers a greater visual understanding of the car and the condition. Many Car buyers today prefer to see all features and information on the listing itself instead of ringing and enquiring. Capturing key features makes such a huge difference when wanting to stand out from the crowd.
Shoot Images for Mobile Viewing
72% of customers use their phones to research information when looking for their next car. It’s so important that the images you put online are friendly for mobile viewers. If you use images that are not compatible for mobile devices you could be limiting your dealership from over half the amount of car buyers on the internet.
Capturing images should be in appropriate sizing to cater for both computer and mobile users. Sizing and dimensions can change per advertiser, so it is really important to check the requirements before taking your photos. A standard sizing used across many advertisers such as Facebook, Google and online websites is 800x600 .
Over 75% of auto shoppers say that online videos influenced their purchasing habits and the dealerships they buy from. Capturing short videos of your stock is by far the best way to stand out from other advertisement listing. Many dealerships fail to use videos making this such a great opportunity for your dealership to attract and engage buyers.
Video topics can be just as simple as recording the car engine, a tour of the cars interior and exterior and if possible, a short video of the car driving. The more the better!
Get Your Cars Online Quicker
Selling your car online is getting more and more competitive every day. When you compete with hundreds of dealerships as well as countless private sellers, speed can give you a massive advantage. Get your cars on your website and other advertising sites as quickly as possible to get greater lead generation for your dealership.
As Car buyers in the UAE shift towards online when looking for their next car, it is so important to present your vehicles the best way possible. Using simple tips mentioned can give you a competitive advantage and help get your cars noticed online.
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EasyCars is a web-based dealer management system that simplifies the day-to-day tasks of managing a dealership in the UAE. Using the latest features EasyCars gives you back time to focus on sales and grow your dealership. From automated advertising and VAT calculations to simple stock control and everything in-between EasyCars is completely scalable for your dealership.
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