5 Things UAE Motor Dealerships MUST Do To Be Successful

13 Dec 2022 Helpful Tips

Achieving success in the Automotive Industry isn’t an easy task! The only way that your dealership is going to be successful is by implementing the right strategies and processes that put you in a position to grow.

Here are 5 Things UAE Motor Dealerships MUST Do To Be Successful.

1. Plan

If you fail to plan, you plan to fail. To be successful in any industry, you need to strategically plan. Everything that your dealership looks to do should be part of a bigger plan.

Before you look to start a dealership, you need to put together a business plan that highlights where you want to be, what you want to do and how you are going to achieve it.

The benefit of having a clear and concise business plan is it creates a foundation for your dealership to base future decisions around. The better your dealership plans, the more successful you will be, it’s really that simple.

2. Location

Location, Location, Location! The location that your dealership chooses will play a huge role in determining whether you are successful or not. It is important that you choose a location that generates strong awareness and foot traffic.

The benefit of having a strong location is you will get potential buyers through the door organically without having to spend thousands on marketing. Think about it, if your dealership is located on the main street of the CBD, more people will see you than if you were located in an industrial area.

3. Stock Choice

The Vehicles that your dealership sells will also determine how successful you are. It may seem obvious, but it cannot be understated, to be successful selling cars in the UAE, you need to sell cars that customers know and want.

Before you begin selling cars it is important that you understand what vehicles are popular in the UAE. Once you understand what customers are looking for, try to find ways to source those models to sell. The more in demand your vehicles are, the more likely you will be to find a buyer fast!

4. Pricing

Just as important as Vehicle Stock Choice is your dealerships vehicle pricing. If your vehicles are priced either too high or too low, you will struggle to find buyers to sell your vehicles to. To be successful, it is important that your dealership prices your vehicles appropriately.

Before you set a price for your vehicles to sell, it is important that you understand the current industry standard pricing. Once you understand the average price for a particular vehicle, try to find a price point that works for your dealership and more importantly is competitive for buyers. A buyer will always choose the dealership that offers the best deal!

5. Customer Service

The importance of customer service in the automotive industry can never be understated! Buying a car is a daunting experience. If customers don’t feel comfortable at your dealership, they won’t buy, it’s that simple.

To be successful, your dealership needs to offer the absolute best customer service. Try to make your buying process as fast and as easy as possible, be available for the customer and try to build trust with them. If a customer trusts and feels comfortable with your dealership, they will be more likely to buy!

Related Article: How UAE Car Dealers Can Improve Customer Service.

Final Word,

There are many things that will determine whether your dealership will be successful or not. The 5 things presented are proven factors that will determine success when operating a Motor Dealership in the UAE.

We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.

About EasyCars,

EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.

EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.

To learn more about EasyCars or to arrange a no-obligation free demo of the software, please submit the form below.

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