5 essential features your dealership website needs in 2021

07 Apr 2021

Whether you already have a dealership website or are looking to get one, you need to ensure it has all the features in place that car buyers are looking for.

Here are 5 essential features every dealership website needs in 2021.

Why your dealership needs a website?

Let’s face it, there isn’t a day that goes by where we don’t use to the internet. 92% of car buyers in 2020 researched online for their next dream car instead of physically attending the dealership. If you don't have a dealer website you are losing sales!

Many dealerships fall into the trap of investing in a website without knowing what features customers are looking for. 

1. Live Chat Feature

35% of car enquiries come through outside business hours and 41% of leads will go with the dealer that responds first. Schedules change from person to person; many people often look for things they want to buy in their down time which is normally after hours. Not responding to leads quickly often results in customers going elsewhere. 

We get it, responding to leads at different times is hard, but there is an easy way. The first key feature your website needs is a live chat feature. A live chat feature allows leads to communicate with your dealership at their best time.

2. Weekly Repayments

Customers want a quick and easy buying experience. The second key feature your dealer website needs is weekly repayments. This gives potential customers the ability to instantly see the weekly repayment amount on any of your stock without needing to leave your website.

3. Website Videos

64% of car buyers are persuaded to purchase a car after watching a video demonstration. 

Potential customers can instantly get a visual idea of the cars condition, prior to attending your dealership. Website videos are an easy way to stand out from your competition and increase leads.

4. Automated Inventory Management

Many dealers fall into the trap of manually adding car stock to their website. This is a time consuming task and often leads to errors. Automating your inventory management is the fastest and easiest way to stay on top of your leads and sales.

Automating your inventory listings through your DMS eliminates the need for manual data input. Once a car is sold your website will automatically update based on the information provided in your management system!

5. Car Valuation

Many car buyers want to trade in their current car to reduce the loan repayment on their next car. Adding an instant car valuation feature to your website leads can instantly identify the value of their car in its current condition without needing to drive the car into a dealership.

How Easy it is to get started

A common belief that many dealers have is a website is not worth the money. In reality getting a high quality dealership website with all the features above is much cheaper than you think. You can get a unique, SEO user-friendly website for as little as $20 AED per week.

EasyCars has created websites for hundreds of dealerships around the world and we understand your vision. With complete 1on1 training and 24/7 support it has never been an easier to start. 

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