In today’s article, we’re going to provide you with 4 tips to assist you with advertising. The automotive industry is highly competitive in every country, particularly in the UAE. Navigating this industry requires more than just basic strategies, in fact, it demands innovative, tailored approaches that resonate with a diverse and sophisticated audience. Keep reading for 4 insightful tips from EasyCars on how to stand out from your competitors!
1.Keeping vehicle listings frequently updated.
It’s pivotal to ensure you have an up-to-date website with a frequently updated vehicle inventory. The importance of keeping your website content fresh and modern tends to get overlooked, some automotive dealers believe that having a website is enough. Fun fact? It’s not. Google’s algorithm is ever-changing, the algorithm is essentially just how high or low you rank on google, by not having updated content on your website, there’s a potential risk of being lowering your position on search engine results pages (SERPs). However, Search engines also values the relevance, quality, and user experience of the content. If there is an instance where you have experienced a change in your position online, how will prospective buyers find you? How will you make sales? This brings me to my next point...
2. Search Engine Optimization (SEO):
Now let’s talk SEO! By optimising your website and vehicle listings for search engines such as Google, ensure to use relevant keywords in your listings. For example: “cheap cars for sale” “used cars for sale” “cars for sale In Dubai” SEO - Search Engine Optimisation is a marketing strategy to boost your website’s visibility. SEO is the process of getting your website to rank higher on search engines resulting in more exposure for your dealership with an increase in customers and sales! The better your SEO, the higher your website will rank in search results, and driving more traffic. In addition, backlink building, site speed optimization, and mobile responsiveness play vital roles. Like your website content, SEO demands consistent maintenance, such as keyword research, and competitor analysis to stay ahead. A well-executed SEO strategy can enhance user experience, boost brand credibility and ultimately, this will generate profitable organic traffic. SEO will provide long-term advantages... It’s nothing like a paid subscription
3. Social Media Engagement:
The importance of social media advertising! In today’s digital age, most people utilise platforms such as Facebook and Instagram, they have become indispensable tools, especially in the automotive industry. Today, a significant portion of potential buyers turn to these platforms for their next used car purchase. The convenience and broad reach of social media make it a preferred choice for many, often bypassing traditional private advertising methods. Taking advantage of social media is a great opportunity when it comes to showcasing your inventory in a more engaging and interactive manner. By creating visually appealing posts and incorporating customer reviews, you reach a wider audience. Further, social media allows for real-time interaction with potential customers, providing a platform for immediate enquiries.
Providing information about your financing options, this will help you stand out from your competitors. Why? Well, a vast majority of customers only want to purchase a vehicle with finance. Offering finance makes your vehicles, typically the more expensive models, more accessible to potential buyers who are price conscious. Adding a finance calculator to your website will assist customers greatly also, as it allows the customer to estimate and plan their financial commitment, such as: the timeline, the deposit amount required (if any.) Plus, the repayment amount, this is going to help your potential buyer make a decision about their vehicle purchase.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is a UAE Motor Industry Specific, Dealer Management Software that automates the daily tasks of running a motor dealership. Using the latest technologies, EasyCars removes frustrations experienced at the dealership - opening the doors to future growth.
EasyCars features include Simple Stock Management, Automated Advertising, Automatic VAT Calculations, Xero Accounting Integration, Facebook Automotive Inventory Ads, Dealer Websites and Business Reporting in the one central management software.
To learn more about EasyCars or to arrange a no-obligation free demo of the software, please submit the form below.
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