3 Online Trends Changing the way dealers sell cars in the UAE

31 May 2021

Statistics released by Google show that 95% of car buyers use the internet as their source of information when looking to buy a car.

EasyCars has put together 3 online trends that are changing the way people buy cars in the UAE.

Online Presence

An average car buyer in the UAE visits only 2 dealerships before buying a car. Compare this to 5 years ago, car buyers would visit 5 dealerships on average before purchasing a car.

Car Buyers have reverted from attending dealerships in person to doing everything online. The problem with this is car buyers now don’t communicate with dealers directly until they are on 80% sure that they want to purchase the vehicle. 

Since 80% of the decision happens before visiting a dealership, your online website and overall web presence must be strong. If a car buyer can't find your dealership on the internet, they will go to your competitor.

Your dealership website must be easy to find. The website must have clear and enticing visuals as well as all relevant information such as pricing, test drive times and your dealerships address. To attract high quality leads to your dealership you need to make it easy for them. With a professional dealer website your dealership will be presented in the best way online. 

Online Videos

Selling cars is getting more and more competitive. A growing online trend is uploading short videos of car stock online. Studies show that 69% of Car buyers are influenced by online videos when looking to purchase their next car!

An online video gives the car buyer a clear picture of the car’s features and condition. The best part is online videos can be added to your dealership website. A video on your website allows prospects to spend more time on your website without needing to source information elsewhere.

Online videos will significantly differentiate yourself from your competitors and improve your chance to convert leads into sales.

Online Reviews

Don’t understand the power of online reviews? Research shows that, 93% of Car buyers admitted online reviews affected their buying decision.

To get your customers to give you a positive review you need to make it easy for them. If your current review process is complex, your customers won’t do it.

A great way to get customers to leave a review is by sending a link via email or text message. The link will allow the customer to type a review on the spot. Fast, Easy, Simple!

Click here to learn how to create review links for your customers.

Positive reviews builds trust! Customers will be enticed to buy from a proven and reliable dealer who has a track record of providing exceptional service for past customers.

In conclusion,

Strong online presence has never been more important for motor dealers in the UAE. As the data shows, customers are now looking for cars online instead of at the dealership. Creating a great online presence is key for the success of motor dealership in the UAE.

We hope you enjoyed this post, to read more of our helpful tips and latest news click here.

Where EasyCars can help?

EasyCars by Jeal is a simplified, web-based dealer management system that automates the buying and selling of motor vehicles in the UAE... Saving you thousands of dollars in costs. Every EasyCars feature is easy to use allowing you to have complete control of your dealership at all times.

With no lock-in contracts, no software upgrades, a dedicated support team and over 38 years’ experience, EasyCars is a simple choice for motor dealers in the UAE.

For a FREE no-obligation demo of EasyCars, please submit the form below.

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